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Novembre 2006

Guarding the Brand
  Brand matters. In a global economy, with fiercely competitive firms rapidly commoditizing products, strong brands help companies to stand out from the crowd and differentiate themselves on a basis other than cost. No longer the preserve of consumer packaged goods companies, brands are now taken seriously in almost every industry and at the highest echelons of management. Even firms that once competed almost entirely on technical excellence or cheap prices are now trying to build and leverage the strength of their brand.

 
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Ottobre 2006 Global Sourcing In Innovation
  Economists, including Paul Samuelson and Jagdish Bhagwati, vigorously debate whether offshore outsourcing in high-tech industries helps or harms the U.S. economy. The main issue is whether insourcing countries, such as China or India, will catch up with and eventually outcompete the U.S. Moreover, the dearth of off shore outsourcing data has hindered the study of the impact of offshore outsourcing. To explore the impact of offshore outsourcing, I examine how the heterogeneity of offshore outsourcing demand affects insourcing firms' innovation choices and how these innovation choices connect with the technology-driven productivity growth of the insourcing industry. This paper contributes to the understanding of offshore outsourcing in three vital ways.
 

 

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